Offroad and On Track for the 2013 Dakar Rally with Project Mobility

Date posted: 10/01/11

When we were approached just before Christmas 2010 by an inspirational charity - Project Mobility; the opportunity to help them with developing their brand and raising awareness for their work was an opportunity we simply couldn’t refuse.

Project Mobility represents a collection of Land Rover addicts, from all walks of life including; the 4x4 industry, soldiers, pacifists, mechanics and off road racers. Since its conception the charity has been using is skills, knowledge, expertise and compassion to help wounded servicemen regain independence, confidence and mobility. Project Mobility offers practical help and emotional support through the conversion of 4x4 vehicles so they can be driven by amputees. It also gives wounded ex-servicemen the chance to enjoy adventure and new challenges through off-road Safari experiences.

The latest challenge Project Mobility has embraced is to put together a team for the 2013 Dakar Rally which will be Britain’s First Disabled Rally Raid Challenge Crew! Not surprisingly the project has already started to receive attention from the media, supporters, and celebrities.

Project Mobility is a shinning example of a group of ordinary people achieving extraordinary things. We are thrilled to be able to help them by preparing a souvenir brochure and other design materials for a very special press launch to be held at Horse Guards London at the end of January 2011. We are looking forward to continuing to work with Project Mobility in the future and have plans to redevelop the charity’s website as well as continue to develop and strengthen their brand.

For more detail about Project Mobility and information about how to make a donation please visit Project Mobility’s website www.projectmobility4x4.org.